Double Star Footwear Industry Diversified Operation Extends Brand Value Chain

Since the beginning of 1998, double stars have not been satisfied with making shoes only. They have achieved a leap from "giving people shoes" to "making shoes for cars" by absorbing and merging.

In a few years, double star tires have developed into one of the ten major national brands of Chinese tires.

This development is formed on the basis of the double star brand. At this point, the double star brand has expanded to eight industries such as shoes, tires, clothing, machinery and so on. It has built up a dual star brand, which has promoted the competitiveness in the international market.

As a labor-intensive shoe-making enterprise, Binxing group, under the guidance of Scientific Outlook on Development, focuses on energy saving, consumption reduction, pollution reduction and efficiency enhancement. Through the technological innovation in shoemaking technology, the energy saving and emission reduction in shoe making process is realized through improving technology, upgrading equipment and upgrading technology.

It was learned that in 2009, the two star group saved about 60000000 yuan by energy saving and emission reduction. The total energy consumption during the "11th Five-Year" period was 30% lower than that in 2005, and exceeded the 22% year target of 5 years, which has played an important role in promoting the efficiency and cost reduction of enterprises, and has become a typical example of the development of low carbon economy in domestic shoemaking enterprises.

In addition, in terms of emission control, double stars are also at the forefront.

In the thermal power industry of Jiaonan, it was the first to build a thermal power plant boiler flue dust desulfurization project.

It is understood that the project adopts the most advanced ammonia and semi dry desulfurization equipment and desulphurization technology at present. The desulphurization efficiency is over 95%, and the sulfur emission standard is lower than the national 25% (national standard 800mg and the thermal power plant emission index 600mg). It solves the problems of ammonia loss and equipment corrosion of ammonia desulphurization works, and avoids two times of waste residue and wastewater pollution problems. It can reduce sulfur dioxide emissions by 980 tons annually.

In the face of challenges, the two star group has made rapid adjustments to the market. Both the tires and shoemaking groups are striving for perfection. We have reason to believe that the two star group can enhance the brand value through diversified operation in the vast market.