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Four Popular Tips For Online Store Operation

2010/5/22 17:20:00 14

"People depend on clothes, horses and saddles".


When consumers go shopping on the street, most people choose regular large stores and large supermarkets.

Similarly, for online shopping, everyone is also fond of famous and powerful online merchants.

If you have an online shop with a fixed address, you may wish to pfer the reputation of the real company to the Internet, and display the honor presented by the company's office space, factory buildings, hardware, consumer associations and other departments on the website, and consumers will have a stronger sense of trust for you.


At the same time, consumers can not see the goods in kind, usually depends on the picture of the goods to decide the intention of shopping. A vague and gaudy commodity map is hard to arouse people's interest. Therefore, we must use the high-resolution digital camera, find the right angle, match the appropriate lighting and scenery, or simply invite the professional advertising photographer to "package" your products.

In this way, you will not worry about the fact that consumers will not pay for their money if they are to ensure that they are inexpensive.


"Cooked ducks can't let it fly." there is knowledge in distribution.


After a lot of dressing up, it's hard for someone to take a fancy to your baby. At this time, "cooked duck must not be allowed to fly."


First of all, you must handle orders with the fastest speed and provide excellent service to customers according to the service process.

If you promise to deliver the goods within 24 hours, you can't do it for 25 hours.

In addition to making a profit, a customer's contact phone, e-mail and other information are also an intangible asset. You can make full use of these information to track customers' services.

For example, ask customers if they receive the goods within a specified time; then, in the form of e-mail, telephone, text messages, etc., ask customers whether they are satisfied with the products purchased and take the opportunity to introduce your new products.

You can also give VIP VIP cards to customers who buy more than a sum of money, giving them the right discount so that customers can feel your attention. Once you get used to your services, these customers will be the source of your profits.


Reputation is a priceless treasure.


Good faith management is the rule that any economic behavior must follow. In comparison with physical shops, honesty is the life of online stores.

Now, some operators think that the online store's long-distance service is a "hammer sale". Online distribution is not a face-to-face paction. Even if there are some quality problems or short weight, consumers have no alternative. So in the operation, everything starts from profits and ignores the reputation of enterprises.


There is an old Chinese saying "shop bully for a while, customer to deceive shop". Online shopping is limited by some objective factors, consumers may be fooled, but they will never be the second time. When the business wins the profit, it will always lose the customer. It means picking up sesame seeds and losing watermelons.

Therefore, online stores should ensure the quality of goods in the links such as organizing goods and sending goods, rather than making money or selling fake and inferior products to consumers.

Only by forming a good reputation of good faith management can online stores achieve substantial development.


"Sparrows are small but dirty".


Although there are not many employees in online shops, it is also necessary to establish a scientific management mechanism and incentive mechanism to enable employees to change from passive service to active service.

You may wish to set up a "service desk" on the website to show photos and videos of shopkeepers and employees, to indicate the service stars of employees, so that customers can choose their own door-to-door service staff. This will not only motivate employees to do well in their work, improve their stars, but also increase their customers' sense of security to accept on-site service.

At the same time, a complaint desk should be set up to announce complaints telephone and general manager mailbox. When consumers are not satisfied with the service, they can conveniently and smoothly reflect to the management, so as to continuously improve the service of online shop.

Strict regulations and scientific management will make your online store more vitality.


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