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Luo Meng Signed Jimmy Lin To Lead The Fashion Direction.

2010/3/29 0:00:00 10287

Luo Meng

The world clothing Shoes and Hats At the end of the year, a new chapter will be found. Recently, from the Limited by Share Ltd of Luo Meng group, Asia superstar Jimmy Lin will attend the Jimmy Lin press conference and the 2010 autumn winter new product appreciation meeting held in Ningbo in March 30th.


It is reported that the theme of this conference is " fashion &middot, "Zhi", representing fashion The trend and trend of popularity is a guide. fashion The direction mark. From "classic suit" to today's " fashion "The western style clothes", the development process of Luo Meng witnessed China. fashion Men's wear The path to the world, conform to, undertake, and even guide China. clothing The fashion trend. As a group with lofty brand ideals and aspirations, Luo Meng is leading China. clothing Industry to create world-class clothing Brand and strive.


In 2009, in order to further deepen " clothing In the sense of "artist", Luo Meng put forward the brand proposition of "art and life", and put this brand idea throughout the brand culture. It emphasizes that life itself is an art, and clothing is the carrier of this life. Subsequently, Luo Meng put forward the brand strategy objective of "making fashion and youth in an all-round way" and launched R series clothing. The R series of clothing has subverted the traditional appearance of the "orthodox and solemn" of the suit, giving the suit more active elastic space, extending the market volume of the suit, and also proving the trend of the leisure, fashion and youth of the product.


With the continuous exploration and deepening of the market, Luo Meng first proposed the concept of "fashionable suit", which increased the fashion highlights, the color of urbanization and the style of young vigor in the design. The product line is younger and more fashionable. It will make Mr. Roman more young and energetic. At the same time, it has consolidated the rapidly developing leisure market and fashion. Men's wear Market.


In 2010, the Limited by Share Ltd signed a contract with Jimmy Lin and became the third spokesman after Andy Lau and Pu Cunxin. Jimmy Lin has many identities including singers, actors, entrepreneurs, professional racing drivers, many international official figures and public service spokesmen. His image is fashionable and healthy, and perfectly reflects Roman's fashion and art. The accession of Jimmy Lin has opened a new chapter in the construction of Rome's fashion brand. It has sounded the clarion call for Rome's pioneering market and is also a major adjustment and layout of Rome's product positioning. It is a major strategic move of "multi brand management and diversified development". It also confirmed the strategic objective of "building a fashion and youth" in an all-round way, and comprehensively resolved the demand of brand image and product research and development "younger, fashionable and internationalized" from the height of brand strategy.


Today, on the basis of constantly creating a fashion innovation platform, Luo Meng has also created a new spirit to shape the new age of the Roman era. The start of fashion suit will be an important milestone in the promotion of Rome's brand image, and it will also trigger a revolutionary storm of brand upgrading in garment industry. Luo Meng, to fashion for the voyage, art as wings! Let's Witness Rome's fashion brilliance together. Let's hope that Rome's fashionable suit can go along with the trend of the development of the clothing industry and go farther and farther. At the same time, we also hope that Rome can take the dream of the great development of our national garment industry and go deeper and deeper to the world and to the world.



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Editor: baishumin

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