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China'S Textile And Garment Enterprises Need To Pay Attention To The Disappearance Of International Orders

2008/9/18 16:36:00 42

Textile And Garment Enterprises

  



 


Orders, organize production, export procedures, and then pport products to some port or other place in Europe and America. However, at this time, we suddenly found that those orders were missing. Are there any chances to save these goods?


Advance discount

A butterfly's pat on the Amazon forest can lead to a tornado in Texas 1 months later.

In March 13, 2007, NewCenturyFinancial, the second largest subprime mortgage lender in the United States, declared bankruptcy, but after 16 months, it brought joy to tens of thousands of Chinese urban women.

This is like a paradise for Kate, who is keen on buying foreign brands.

At the beginning of June, Beijing was still wet for 50 percent off days. It did not enter the summer completely. She received many E-mail invitations for online shopping discounts from overseas famous brand clothes. They were new products that were not released in 2008, and the discounts ranged from 50 percent off to 20 percent off.

"Not only are all goods new, but also strong."

Kate said: "the feeling of Christmas with the biggest discount every year is almost the same."

The "big promotion in June", almost all the shopping websites in China, produced such slogans, including the famous brand leather bags, clothing, shoes and hats and cosmetics.

The reason why "June" is emphasized is that the mid year discount season, which used to let women explode the nature of shopaholic, began in July for many years.

At the end of June, a large number of international chain brands which had been accustomed to selling in China in August began to enter the discount period in the shopping malls of Beijing and Shanghai at the same time.

Some shopping malls clearly played the banner of "synchronized Europe".

"This year, European clothing enterprises will have a discount of two months ahead of schedule," said Cao Xinyu, vice president of the China Textile Import and Export Chamber of Commerce.

The general knowledge of the clothing industry is that 5-8 months are the peak season for clothing sales in a year, and because of the strict standard of discount season in Europe, the general clothing discount will appear in January and July.

It is obvious that retailers will not be able to get a discount in the summer of 5-6 months after sales are booming.

"The early discount can only explain that the current sales are not good, and retailers feel the pressure of funds, eager to return the funds," Cao Xinyu said.

Sudden disappearance of international customers

The crisis began to emerge in the first half of the year, and many Chinese foreign trade enterprises gradually realized the bitter consequences of the economic crisis on the other side of the ocean.

Yang Song is a SOHO family in Tianjin. Since he entered the foreign trade industry five years ago, he has been facing such a depressed situation for the first time.

After several years of hard work, he has already had several fixed customers in the United States, so long as he regularly meets the requirements of the US order, looks for familiar factories and exports through the affiliated foreign trade companies. The monthly payment of hundreds of thousands of dollars will be hit on his account in time.

But everything has changed since the beginning of this year. "In the past, there were several new customer enquiries or requests for samples, but no one now.

There were fewer and fewer customers who were familiar with customers. In December last year, a client said he wanted to make a list. Until March, I fought for it again and again, and made a little bit of price.

The best I do every year is actually some Christmas gifts, but this year's orders can be described as miserable.

Even more worrying to Yang Song, an old customer had ordered a batch of goods and paid a deposit of 30%.

Yang Song has been shipping the goods for half a month. The goods are still in the warehouse of Losangeles port, and the other party's telephone is not answered.

"I don't dare to think about it," he said. "A friend once said that his goods were sent away, and that the American customers refused to accept it because the company went bankrupt."

Yang Song hesitated and had to dial a friend who had been doing this for a longer time.

"My goods have also been sent to the United States, and they refuse to accept it, because the customer company has gone bankrupt."

Friends complain on the phone.

Yang Song was dumbfounded and did not expect his friend to be more trouble than himself.

When Yang Song and his friends were in a terrible state, Lin Jiujiang, deputy general manager of the marketing department of China Export and Credit Insurance Corp (hereinafter referred to as "Zhong Bao Bao"), also received reports from several domestic clothing and footwear manufacturers. They were all customers who came out of the insurance company. Their buyers were the same company, a sports brand in the United States, and the total amount involved was as high as 5 million dollars.

They, as the brand of the sports brand in China, were rejected at the same time.


 

The sports Brand Company explained that because of the sluggish US consumer goods market this year, the company's planned sales plan for the Christmas season could not reach the expected level, so the backlog could not be delivered on time. Script src=>

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