Carlsberg Prepares T-Shirts For Chinese Fans

2008/7/18 16:31:00 25

At the European Cup awards ceremony in Vienna, Mr. Torres, a Chinese fan wearing the "Sichuan Xiong" T-shirt, left a deep impression on the Chinese fans. This incident has become a hot topic in newspapers, portals and forum communities, attracting millions of people's attention.

Now that the European Cup is fading, the curtain of events has also emerged.

In fact, as early as April, the official European Cup Carlsberg company launched the Alps action to select lucky fans to go to Europe.

At the end of May, after the earthquake, hundreds of thousands of netizens voluntarily supported the people in the disaster area by taking the initiative to commit themselves to giving up the right to draw the lottery. They wanted to give up the opportunity to Sichuan fans.

Carlsberg was moved by the actions of netizens. But considering the fact that the principle of fairness can not really pfer the right to award the award, we decided to let lucky fans wear the T-shirts awarded with the "Sichuan heroes" to give back the enthusiasm of netizens.

This idea has been actively supported by Carlsberg Danish headquarters, but is afraid of the approval of UEFA.

UEFA has always been very strict with the costumes of the awarding people. In order to prevent this goodwill "aborted", the Carlsberg soldiers took the risk and beat it up: "we let Mr. Kim wear his T-shirt quietly and put his coat on the outside until the moment before the award."

The head of Carlsberg said.

At the press conference after the final, the award winning T-shirt of the good wishes of the people finally appeared in front of the global media and shook the world.

The scene officials and Chinese and foreign journalists have expressed their support and admiration.

Sichuan fans feel sorry for themselves and pride themselves on a united and great Chinese nation.

Carlsberg China also said: "the Chinese people are united, we cheer for our motherland, and are proud of the strong and united people."