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A Special Fund For The Aid Of The Aid Of The Disaster Area

2008/6/30 11:36:00 10

A Special Fund For The Aid Of The Aid Of The Disaster Area

"In the future, every sale of an" Yi Jia "brand clothing by the company will provide an additional $1 yuan for the" special fund for love and learning assistance "in the earthquake stricken area of Sichuan.

On the afternoon of June 28th, in the autumn winter outdoor sportswear product conference of Pinghu City, the chairman of the company, Fang Xiaodong, announced with full sincerity that the special fund of love and assistance for the earthquake victims in Sichuan was officially launched by the company. The donation to the earthquake stricken areas in Sichuan will be like the company's brand "Yi Si Jia".


The idea of donning $1 yuan from each of the profits of Yi Si Jia brand clothing has contributed to the disaster area since Fang Xiaodong returned from the Sichuan earthquake stricken area in May 15th.

"5. 12" when the Wenchuan earthquake happened in Sichuan, Fang Xiaodong just followed the tour group in the disaster area, witnessing the ruthless destruction of the great earthquake and the hardship life of the victims.

After returning to Pinghu, Fang Xiaodong immediately called on the whole company to donate money to the disaster area, and donated 120 thousand yuan in his personal name. He also sent a number of rainproof and warm clothing ready for sale to the disaster area.

In the first time, he donated $260 thousand worth of materials to the disaster area, and Fang Xiaodong's heart was still very upset.

He felt that the hard life of the victims could not be effectively solved through a temporary donation or donation. The reconstruction of the disaster area would take a long time, and even more long-term donations would be needed to help them.

So Fang Xiaodong decided to let the growth of the "Yi Si Jia" brand as a small support to support the reconstruction of the disaster area. At the Pinghu Charity Federation, we set up a special fund to assist the Sichuan disaster area in the love for students and help the poor, and set up a permanent donation system for the earthquake stricken areas.


On the same day, after the signing of the "special fund for love and education and aid and assistance", Yi Si Jia Clothing Co., Ltd. donated 50 thousand yuan to the capital account on the spot.

"In the future, our customers are also contributing to helping the disaster area while buying the best garments.

Fang Xiaodong said.

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