Clothing Brand Is Not Equal To Brand Name.

Brand is not brand name.

Yes

Ningbo is not short of brand names. As of 2011, the city had 83 thousand registered trademarks. For the first time last year, the number of newly registered trademarks exceeded 10000. This shows that Ningbo enterprises are paying more and more attention to brands.

Most enterprises in Ningbo have at least one brand, but having a brand does not mean that they have core competitiveness.

If Ningbo is a large clothing market, there are more than 2000 textile and garment enterprises, but fewer than 40 enterprises have gained the title of "well-known trademark". This proportion shows that Ningbo's "famous enterprises" and "small and medium-sized enterprises" are highly polarized.

This situation also exists in many industries, such as food industry, service industry and so on.

Nowadays, entrepreneurs in Ningbo gradually realize the importance of brand strategy, but some entrepreneurs have a rather one-sided understanding of brand strategy and adopt blind strategies.

For example, some small and medium-sized enterprises are just starting up, and the funds are relatively tight. They can advertise for "overthrowing money" in an overdraft way to create brand, but the brand has not "smashed", but has broken the enterprise.

There are also some enterprises whose profitability and development momentum are weak, with only one or several advantages, and its brand value is also "incomplete".

Therefore, as a small and medium-sized enterprise owner, we should think more about the current situation and set up a perfect brand strategy from the actual situation of ourselves, and take the road that suits our brand.

From the work of the industry and Commerce Department, we carry out brand guidance for enterprises with strong brand awareness and strong development momentum, and help brands develop and improve their licensing schemes.

At the end of last year, we formulated and promulgated the "Ningbo 12th Five-Year" trademark development plan. In 2015, the total number of registered trademarks in Ningbo exceeded 100 thousand, the well-known trademarks reached 50, the total number of famous trademarks in Zhejiang reached 500, and the total number of famous trademarks in Ningbo reached 1000.

In addition, in view of the frequent occurrence of brand bad events, consumers are losing their sense of security for brand trust.

We strive to help enterprises do a good job of preventive work, and do a good job in all aspects of benchmarking enterprises, big brands and small and medium enterprises in Ningbo.