Lan Boxing, General Manager Liu Zhao And Deputy General Manager Wang Tian He And Huang Wan You Interview

Moderator: you can see that the group of guests we invited is very strong. They are a group of forefathers, mentors and children who are very caring about our children's business. More people should invest in children's products and children's health concept. Let me introduce you first, Mr. Liu Zhao, the first experience of Shanghai Rambo Star Products Co., Ltd.

Huang Wanyou: Hello, everyone. I am Huang Wanyou, general manager of Shanghai Rambo Star Products Co., Ltd.

Wang Tian He: Hello, host. Hello, everyone. I am Wang Tian He, Shanghai Rambo Star Products Co., Ltd.

Moderator: we may know some people for Rambo star, some people do not know, please Liu general to give a brief introduction to the situation of Rambo.

Liu Zhao: Rambo has been in the history of 12 years now. There are four brands below. We are familiar with tinkling cats, and four brands such as big eye frog, R00 and so on.

Host: what are the characteristics of these brands? What are their characteristics?

Liu Zhao: now the market segmentation of children's clothing is more and more clear. According to the needs of customers, we have made different positioning of the market. One is Ding Mao's 99 years of creation. He locates in a casual children's clothing brand. One is the big eye frog. We locate in fashion, a brand in the United States, and now children also like sports. We specialize in a brand to do juvenile sports. A brand like this is R00. Many of us have a soft spot for this kind of black and white. We also have a brand called wheat autumn, which specializes in black and white brands. Black and white is an eternal classic color. These two colors can express people's fashion sense in simple colors, so many people like it very much.

Moderator: now the clothing market competition itself is very big, even if the breakdown of children's clothing market is also very competitive, in such fierce competition, how does Rambo star show their advantages?

　　刘昭：首先就是品牌定位要准，根据顾客的喜好来定位自己品牌的一个风格，所以我们做了四个品牌来细分它的市场这是我们的一个与其他品牌不同的地方，我觉得我们的优势体现在商场这个环节，因为我们做童装这一块儿已经衍生下去或者是寻究根底的话已经有20多年了，我们有三大基地，一个是在汕头，一个在湖北，一个在湖南，设立了三个生产基地每年的销量在童装行业界很高的销量，我们设计的大本营在香港，在意大利也请了设计师，我们在广东上海都建立了我们设计工作室和设计部，同时在营销方面我们可能与其他公司有竞争力的地方就是在推广方式和营销模式这个方面，我们有五种这个经营模式，适合不同阶层和不同实力的客户区经营我们的品牌，同时我们在利用现代科技和信息方面我们来做营销我们应该比一般的公司走在前面，包括互联网的网

Network promotion and media promotion. Now we have made a lot of promotion plans in the new year, and this is our advantage.

Moderator: General Liu said that both the production base and the marketing mode have their own advantages. Lan Bo is also a very famous clothing brand in China. It also won many honors. Next, I would like to invite Mr. Wang to talk about the awarding speech. What kind of opinion do you have for the honor gained abroad?

　　王日和：对于所谓我们获奖这一块儿我一直认为包括我们的高管团队是这么认为的，是社会对我们公司的一种努力跟肯定，四个品牌为儿童去做我们应该做的一些事情，那么说得到社会上的一些认可，我们也感到很欣慰，举个很简单的例子在我们那儿有一个很小的五胞胎，当时他生下来以后我们公司的老总，我们刘昭先生在第一时间马上就跟我们那儿的一个慈善机构联系，让我们公司从他出生开始一直到16岁，所有的服装都由我们来提供，那么这说明了一个什么问题，就是说我们做企业要回报社会，要回馈社会，所以社会对我们的认同，消费者对我们的认同是对我们最大的鞭策和鼓励，所以接下来我们希望在这块儿，在质量上在服务上做得更好，让我们的消费者，让我们的儿童，让我们青少年朋友真正觉得我们这个童装不仅仅是穿着，而且它可以分享一种文化

This culture must be recognized by the society, and do something for us to do well for everyone. Therefore, it is probably a honor to identify with the society from all aspects and to the brand. We are indeed a thankful, second effort, which we feel is the same.

Moderator: with a grateful heart to do business, I believe this Liu just mentioned the five tires, they can actually make a endorsement, I think.

Liu Zhao: he is the spokesman of our five Fuwa after the Olympic Games. Now it is 9 years old. We have provided 9 years of clothing, spring, summer, autumn and winter.

Moderator: I believe your own children are also very fond of buying these clothes for their children, or is there any special alternative for advanced customization.

Liu Zhao: Yes, I am a little boy. He has been wearing our own clothes since he was born. Now he is getting older. He can not wear big children's clothes when he is wearing small clothes. Now, tinkling cat is not suitable for wearing children's clothing. We have created a new R00 suit. So I always wear it until now. I think I do children's clothing. My brand must be serving children, so as to dress up his original brand and not change it. We have created a new R00, and teenagers are all sports brands of R00.

Host: what brand is tinkling cat?

Liu Zhao: Yes, the middle class, the children are the main ones, leisure is R00.

Wang Tian He: our staff can be installed after 80, after 90, is a teenage dress, his height.

Liu Zhao: our clothes feel very small, very young, they feel very lively, you see, we do these children's clothing habits are a bit like children are very lively.

Host: I also know that Boston should choose to cooperate with you. We know that Bosideng is very good in Down garments. Why do you think bostin will choose to cooperate with Rambo?

　　黄万友：我是上海兰博星儿童用品公司的总经理，我还有一个身份是波司登品牌管理的副总监，实际上在原先和兰博星公司合作中间，合作过程之前我们也做多很多的市场调查，其实决定一个品牌生命力就是有三个方面，第一个它的研发能第二个是市场能力，第三个就是产品的品质，最后最核心的就是团队，我们看到像刘总以及王总优秀的管理者，对企业的引导是非常好的，通过我们在市场的调研过程当中，包括同行业，包括上下游的供应商，包括下游的经销商一系列的调研，最终的结果觉得这个团队以及这几个品牌，包括他们整个的市场的定位都是非常的准确，也是能够切入到中国消费者的心理，所以在这一点我们依然选择了他们，虽然他们不是最强的，但是他们以后一定是最棒的。

Moderator: in fact, the exhibition of Beijing Expo is also off and on. I know that Rambo has been in attendance for five consecutive years. Is it right? Why do we ask Wang why did Rambo come to the exhibition in five consecutive years? What kind of effect do you expect to achieve?

Wang Tian He: in fact, attending such a clothing fair, we think there are two main problems. First, the Beijing Clothing Fair should have a relatively deep background. It is a relatively grand meeting of the Chinese textile industry. At this meeting, it can promote the brand and enhance the popularity of brand promotion. This is a good platform. This is the first and second. Through this exposition, we can understand ourselves in exhibiting enterprises, exhibiting brands, learn from them and make some exchanges with them and improve themselves. Therefore, based on these two points, I personally think that our participation in such a Beijing International Fashion Fair will play a great role in promoting the development of our enterprises and our own team.

Moderator: Thank you. We finally asked Huang general to talk about the cooperation between Boston and tinkling cat just now. What kind of market plan will there be in the future?

The future children's clothing market must be a big market. As Bosideng, we are also looking forward to the future. Therefore, in the future planning, we also hope to guide children's clothing market through the operation of big brands, and make the brand of children's clothing bigger and stronger through the operation of big brands. Whether in the aspect of product development or product quality, we hope that we can cut through the brand influence in the future, including the internal management of the brand, the first one is to subdivide the market, and the second one is to make him the driving force for the development of the whole enterprise. In this way, we can strengthen our team's promotion through various aspects of our own reorganization, so that we will do better in the future. Huang Wanyou: first of all, after Bosideng cut into the past, for the operation of the brand of the previous children's clothing, it also adheres to the traditional way of doing business.

Moderator: I hope that at the twentieth session of next year, Rambo will be able to attend the exhibition for six years in a row. I hope to see you in time. OK, time relations. Our interview will be here, rest for a while, and wait for a while.